Friday 25 January 2008

Xbox Profits !!!!!

How about that?  The Xbox division has finally turned a profit, after spending billionsxbox-360.jpg on resolving quality problems.  This is indeed a milestone worth mentioning for Microsoft, as it's taken 7 years to get here, with the original Xbox launching in 2001.

Of course, the fact that they shipped earlier than Sony, and by now have significantly cheaper manufacturing costs helps a lot toward this.

And then there was (is) Halo 3, which holds the record for the highest grossing opening day in entertainment history.  US $170 million in the first 24 hours!  I find it incredible that gaming, which is still not really considered a mainstream activity, can generate that amount of revenue.  The future is surely bright for everyone in this industry.

Bungie, makers of Halo, have parted ways with Microsoft now, but the success of the game should continue to enable Microsoft to capitalise on the Xbox platform, and of course the next-generation Xbox should be the one REALLY worth waiting for.  That is, if you take the traditional view that Microsoft doesn't get it right till the 3rd release...

Well done Microsoft!  Now let's hope the next Zune can be as successful as the 360.

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